A word of caution to digital advertising companies, as they go all in on AI algorithms: They need to build these solutions ...

To squeeze the most juice out of their live sports campaigns, many marketers are adopting programmatic buying and marketing ...

ChatGPT's ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console ...

Liftoff is the first ad tech company to go public since CTV ad platform MNTN’s IPO last May. MNTN’s bumpy run as a public ...

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously. After years of not showing ads to users under the age of 13, Roblox said in April that it ...

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has received.

Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny ...

Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the ...

Verizon Value President David “DK” Kim on the lingering stigma around prepaid wireless and taking a more nuanced approach to ...

If you filed a fertility claim in the past two months and your insurance covers IVF, there’s a decent chance an IVF clinic is trying to reach you right now. And if you’ve been browsing plastic surgery ...