Before the confetti fell and the Philadelphia Eagles were declared the Super Bowl LIX champions in a decisive win over the ...

A million memes were born the moment Kendrick Lamar looked directly at the camera.

Cue Super Bowl LIX. This year, there was a noticeable absence of stories centered around the experiences of girls and women, ...

The best brands combine creativity and technology to unlock the future while owning the past. The winning big game formula: ...

Here are a few of Super Bowl LIX’s most patriotic ads. Bud Light’s 60-second spot joins comedian and actor Shane Gillis, music artist Post Malone and Hall of Fame quarterback Peyton Manning as they ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad? Prove it.” Those behind the winning spot would receive a ...

This free, community-style Super Bowl watch party, dubbed FanFest, was created by Verizon and premiered this year in 30 NFL ...

NEW ORLEANS: Tubi was the most-talked-about brand on social media during Super Bowl LIX on Sunday, according to social media management and analytics provider Sprout Social.

Brands drop millions chasing the title of “most memorable Big Game ad,” and for decades, the playbook has been simple: hire a ...

Tim Hortons began working with PHD as its media agency in early January. “Their first gift to us was, ‘Hey, we've got a couple of opportunities for the Super Bowl for you guys,” said Bagozzi. That, ...

In its See Your Risks campaign, Bayer takes aim at denial among millennials and Gen Xers when it comes to heart disease. To younger generations, heart disease may seem like a far-away risk relegated ...