News

Indian banks have collectively ramped up their advertisement and publicity spends to Rs 4,935 crore in FY25, reflecting a ...
Syed Suhail has joined NDTV India as Senior Executive Editor and Prime-Time Anchor. Syed Suhail stepped into journalism 19 ...
The appointment covers media strategy and buying across 70+ markets, while Ogilvy has been named Mastercard’s global ...
Gautam Jain has been appointed Lead – Content Development at Sony SAB at Sony Pictures Networks India. He made the ...
Dentsu agency Carat has retained the Vodafone Group media buying account across Europe, the Middle East and Africa (EMEA), ...
OpenAI has updated its most recent model to include warmer responses, new settings, and compatibility for legacy models, ...
Taking charge as AAAI President, Srinivasan K Swamy defends the ad industry against regulatory scrutiny, arguing that CCI is ...
The AI-altered re-release of ‘Raanjhanaa’ has reignited debate, as surveys reveal that 81% of global audiences seek ...
OTT giants, OEM-led FAST channels and YouTube are driving connected TV adoption, creating fresh opportunities for advertisers ...
Experts highlight that although influencer scams often focus on creators, brands are equally vulnerable and urge careful ...
The absence of key managerial personnel and the failure to appoint a woman director, combined with content-related ...
L’Oréal Paris has unveiled its latest innovation in haircare - the Glycolic Gloss Range. Alia Bhatt, their global brand ...