Marketers often over-prioritize lower-funnel tactics, ignoring brand-building’s role in driving future sales. Learn why ...

Writing - Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Martech - Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they ...

Are journalists OK with the use of AI for crafting press releases and PR pitches? Which types of content from PR professionals do they rely on most? Why do they reject PR content? Do they think most ...

Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. The report was based on data from a survey of 1,576 Amazon ...

Social Media Marketing - LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

Artificial intelligence is transforming marketing operations, team structures, and required skills. Learn how to build an ...

Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen. The report was based on 2Q16 Nielsen Total Audience data, ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research from ECI Media Management. The report ...

There's good news, and not-so-good news. First, the good news: B2C marketers are becoming more successful with content marketing. Now the not-so-good news: Many business-to-consumer marketers say ...