Put social teams in upfront strategy sessions. They have valuable insight into what moves your consumers to move their friends.

The screen indicates when it "saw" and yielded to pedestrian, in case anyone in the car was wondering about the pause in driving.

Comedian Sebastian Maniscalco is speaking out on behalf of everyone who does not love TV. These are people -- like he and his ...

Omnicom last year created the Omnicom Advertising Group, and appointed Ruhanen—the longtime TBWA leader—to oversee it. That ...

North America, with $2.3 trillion in spending, led the wellness economy in 2024, followed by Asia-Pacific ($2.0 trillion) and ...

The Hyundai deal debuts just as Stellantis is ending a short-lived partnership with the Peanuts franchise. It included seven TV and social media spots from GSD&M.

As agencies and brands accelerate cuts, middle managers report the lowest psychological safety in the industry.

"AI agents" can analyze consumer-recorded videos to surface micro-behaviors, hidden frustrations, emotional reactions and contextual details that traditional surveys routinely miss.

Sydney Sweeney is out and Martha Stewart is in — as the image of American Eagle jeans. The brand, geared to Gen Z, has tapped lifestyle giant Stewart, 84, for its holiday campaign: “Martha Stewart ...

The experiential event and marketing agency a21 has created a London-based European office. The agency named William Drew as managing director / vice president. Drew will oversee creative strategy, ...

Grubhub knows the call of hunger must be answered — ASAP. The creative runs across digital, CTV, and paid social, supported ...

Paramount's current total viewing share, per Nielsen's monthly distributor index, would jump to an average 14.2% by adding all of WDB. Currently it is an 8% average share. With the merger, Paramount ...