Ad agency Anomaly has enlisted the singer to help reintroduce the 90s silhouette.

There’s still time to put your best work in front of the industry. The final entry deadline for The Drum Awards for Marketing is March 19. The Drum Awards for Marketing celebrate work that truly moves ...

‘Brand to demand’ is becoming the new status quo in B2B marketing. But as Matthew Stevens, CEO at MOI Global, argues, the brands winning in 2026 are the ones that stop separating them altogether.

M&S is betting that a simple compliment could become its next big brand platform. The retailer first tested ‘Love That’ last year as a weekly social series highlighting the products customers were ...

Guinness is now in its second season as the official beer and official non-alcoholic beer of the Premier League. During its first season the brand activated the partnership in more than 80 countries ...

Visit Sweden’s island giveaway highlights a growing appetite for quiet travel. Visit Sweden chief executive Susanne Andersson spoke with The Drum about the thinking behind it.

Danilo Boer has been named the third most-awarded chief creative officer in the world, according to this year’s World Creative Rankings. “It’s so disappointing,” he laughs at not being at the top. “I ...

With pressure mounting, there are positive signs that CMOs are taking their AI strategies to the next level – identifying clear-cut goals and high-impact use cases, looking to agencies to support ...

The work comes from two McCann shops, New York and New Zealand.

Georgina Cunningham leads Amazon performance marketing at The Estée Lauder Companies, shaping full funnel media strategy, ...

While missiles dominate the news cycle, the companies that build many of those systems appear almost entirely absent from the ...

We’re moving from campaigns you watch to campaigns you join,” explained Cyntia Leo, the brand’s head of brand marketing.