Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...

Users have demanded that YouTube take action against inappropriate ads, and Google has continued to push its subscription service after reports of 60-second unskippable ads back in January.

Nobody loves an unskippable 30-second ad before a YouTube video, but most of us will deal with it, waiting patiently for that “Skip” button to appear to we can jump to (say) that classic SNL skit.

Valve Bans Forced In-Game Ads From All Steam Titles What's commonplace on mobile is now completely ruled out on the PC store ...

Google’s take on the matter Clearly, many YouTube users are encountering unskippable ads that last much longer than the standard 15 seconds, with some ads stretching well beyond two minutes ...

To counteract the negative impact of the less personalised option on Meta’s advertisers, users that opt for it will also see ads that are unskippable for a few seconds.

Meta is testing unskippable Instagram ads, first reported by TechCrunch on Monday, alongside the patience of every user who has to put up with the feature. The unskippable ads, which some users ...

There was a time when its ads were tolerable, but with the recent increase of ads on the video platform, users are finding it extremely hard to sit through a 20-second unskippable ad followed by a ...

The change will force users to sit through video ads of up to 15-20 seconds when watching clips from all sorts of content creators.