That's why Astronomer tapped Paltrow to answer the internet's burning questions after their CEO Andy Byron and chief people officer Kristin Cabot were filmed embracing—then panicking—at a Coldplay concert earlier this month. As frontman Chris Martin said at the time, “Either they’re having an affair or they’re very shy.”

Actress (and Chris Martin's ex-wife) helps the company navigate the public's burning questions after resignation of CEO and HR exec

Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.