Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

With generative AI tools changing how people search, the way companies structure their marketing strategies, hire teams and ...

Raja Walia is the Founder and CEO of GNW Consulting.

Three things every marketing leader should know about winning with AI today.

Email marketing is evolving. What once relied on batch sends and static lists now requires precision, speed, and real-time relevance. Leading brands are rethinking strategy by using ...

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the ...

In the second of a summer mini-series, we ask marketing’s biggest bookworms for beach read recommendations that don’t suck.

Google, social media, a shop's physical presence and word of mouth are all pieces of the collision repair marketing puzzle.

From emotional branding to scarcity tactics, these 25 marketing techniques reveal the strategies businesses use to capture ...

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.