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In the second of a summer mini-series, we ask marketing’s biggest bookworms for beach read recommendations that don’t suck.
Loyalty is re-emerging as the new battleground for Asia Pacific (APAC) retailers, as brands shift from transactional tactics ...
As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.
Naming an ETF after a big name on Wall Street can enhance visibility and attract much-needed investment. However, most of them will likely struggle to succeed over the long term.
The FMCG giant’s plan to spend half of its annual ad budget on influencers had a ripple effect on the industry. Here’s what ...
Raja Walia is the Founder and CEO of GNW Consulting.
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Top 25 Marketing Techniques ExplainedFrom emotional branding to scarcity tactics, these 25 marketing techniques reveal the strategies businesses use to capture ...
Understanding your audience; tools, platforms, and algorithms change, but the ability to empathise with the audience and ...
Google, social media, a shop's physical presence and word of mouth are all pieces of the collision repair marketing puzzle.
Learn how to handle a team member who oversteps their boundaries and affects your work and the team's goals. Follow these six strategies for conflict resolution.
A recipient of the 2025 Elite Trial Lawyers Lifetime Achievement Award, Morgan & Morgan's John Yanchunis spoke with the ...
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