STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Many investors are drawn to Warren Buffett's investing style. Buying shares of exceptional companies at fair prices can lead to spectacular results over the long term. There's no better place to find ...

Coca-Cola India did not respond to HT’s queries on the Fanta ad. However, Sanjay Sarma, founder of boutique branding agency ...

Campa Cola has secured a ₹200 crore deal to become the co-presenter for IPL 2025, replacing Thums Up. This marks a ...

With an "official" industry AI advertising awards show likely to be announced any day now, this best/worst list may give you ...

Spectrum says, “Master anything with the fastest wireless speeds” in a spot that focuses on a boy who is teaching himself ...

Thums Up, Coca-Cola India’s billion-dollar brand, has launched its new campaign, “Dum Hai Toh Dikha,” featuring Shah Rukh ...

According to Nuvama Institutional Equities, this aggressive move underscores Campa’s intent to scale up rapidly and expand ...

Before the internet, we amused ourselves with weird candy and outlandish rumors, spread person to person.

With “Dum Hai Toh Dikha,” the brand amplifies its legacy, encouraging today’s generation to step up with determination and ...

Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...

Cherry Coke was launched in 1985, and featured a pretty conventional logo back then, with a lowercase sans serif 'cherry' ...