Cola's Rimzim Jeera, brands are discovering that recycling emotion the right way is the sharpest tool in the creative arsenal ...

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge.

While the deal will kick off a fresh commercial chapter, it also revives a collaboration that once helped define basketball’s ...

Backed by Jeff Bezos, Danny Meyer and other savvy investors, Matias Muchnick’s NotCo has created alternatives for Coca-Cola, ...

Ronaldo moved two Coke bottles, said “Agua,” and erased billions. When sport goes off script, brands don’t just show up, they ...

Tainy reimagined "Tu Sonrisa" by Elvis Crespo for BACARDÍ Rum's Do What Moves You campaign ...

Microsoft Australia is revving up production of generative AI-powered videos as it looks to achieve “quality at scale” across ...

TrailRunner International today announced that Alden Mitchell has been named President of TrailRunner Sports, the firm's global sports advisory business. Most recently Chief Operating Officer of ...

Everybody makes mistakes. But most of us are lucky enough not to have to do so on a global stage. If you’re running a huge ...

Cola's Rimzim Jeera, brands are discovering that recycling emotion the right way is the sharpest tool in the creative arsenal ...

Rising Georgia collectibles are gaining popularity and big bucks with vintage finds local history pieces and items collectors ...