El Pollo Loco has upgraded its Loco Rewards program with an objective of offering members more experiences and exclusive access, versus just providing discounts. As part of the ne ...

ALLENTOWN, Pa. - An iconic Allentown ballpark will be getting a new name in the near future. The Lehigh Valley IronPigs and ABARTA Coca-Cola Beverages held a joint news conference Tuesday to announce ...

Personalized offers, bonus rewards and access to menu items and events, like the 2026 Major League Soccer All-Star Game, could boost engagement.

Coca-Cola’s Sprite reunites with the NBA in a new global marketing partnership—exclusive soft drink, fan activations, and Anthony Edwards tie-ins.

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

El Pollo Loco, the nation’s leading fire–grilled chicken restaurant chain, is taking its Loco Rewards program beyond everyday deals and into unforgettable experiences. As part of the brand’s ongoing ...

How to Enter the Coca-Cola x El Pollo Loco Soccer Challenge Loco Rewards members can enter by purchasing two qualifying combos while signed into their Loco Rewards app during the sweepstakes period ...

El Pollo Loco, the nation’s leading fire–grilled chicken restaurant chain, is taking its Loco Rewards® program beyond everyday deals and into unforgettable ...

IO Interactive is running a limited-time 007 First Light Coca-Cola crossover, and you don't want to miss out on it if you want free James Bond rewards.

( SavorNation) – If you’re looking for good craic, chains across the nation are offering green beer, glittery gold cocktails and spud-based dishes in celebration of St. Patrick’s Day. And some ...

The federal government is suing a Coca-Cola bottler for hosting a women-only networking event – accusing it of discriminating against men in the first workplace diversity case in President Trump’s ...

Coca-Cola (KO) gained 12.5% year-to-date versus flat S&P 500 returns. The biggest event this week was the company announcing earnings on February 10th. UBS raised Coca-Cola’s price target to $87 ...