Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

Before this, ThumsUp in 2021 achieved the feat of becoming the first billion-dollar desi brand for the beverage major ...

In India, our business rebounded nicely during the quarter and we grew volume,' said James Quincey -- Chair and Chief ...

The ice cream truck shares the soda can’s orange and red gradient, a tweak made to the classic Coke iconography for the new flavor. Creamsicle as a flavor has seen a “renaissance” in interest over the ...

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

Cola, achieved billion-dollar brand status in 2024, becoming the 30th in the company's portfolio. Coca-Cola's strategic marketing and digital expansion in India played a key role. The global beverage ...

Cola's office in Chicago's trendy West Loop, the soda giant's iconic logo is noticeably absent. In its place is a giant ...

Since its asset swap with The Coca-Cola Company in 2010, Coca-Cola Europacific Partners has been transformed through a series of acquisitions from a US bottler to Coca-Cola's second-largest ...

However, it is less reliant on the soda category compared with Coca-Cola Europacific Partners. CCHBC has diversified its portfolio by acquiring brands, capitalizing on TCCC’s nonsoda brands, and ...

Following the revolution and the U.S. trade embargo, Coca-Cola ceased official operations in Cuba, making artifacts from that ...

Coca-Cola dominates the nonalcoholic segment with its well-known brand names. It's already a huge company and unlikely to ...

We’ve seen some unforgettable Super Bowl ads over the years but Ridley Scott’s iconic commercial was a gamechanger.