Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM Wavemaker.
Coca-Cola plans to use its top soccer marketing assets to attract younger customers to the 37-year-old Powerade brand.
Coca Cola is introducing a line of prebiotic sodas, marking the legacy company's first foray into the "functional" soft drink market led by upstarts Olipop and Poppi — and further tightening ...
The campaign stars Tripti Dimri and her furry friend, as she leaves behind the heat and grime in a uniquely Limca way. The ...
Coca-Cola Co. confirmed Tuesday it is joining the prebiotic soda space with a new brand called Simply Pop.
As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...
Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over ...
Coca-Cola is likely hoping the recognizable “Simply” brand will help the new soda quickly establish itself, against Poppi and ...
The drink, which contains fiber for gut health and Vitamin C and zinc for immunity support, pits the beverage giant against ...
Wendy’s navigated a pressured fast-food category in 2024 on three fronts—technology, innovation, and breakfast, the latter of ...
The competition is heating up in the Rs 10 product market, and the coming months will show which brand could face the ...
Bud Light Senior VP of Marketing Todd Allen told Fox News Digital how the beer maker's well-received Super Bowl ad starring Shane Gillis and Post Malone came together.
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