As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

Extremely cold temperatures have already taken hold of Wichita. It's only projected to get worse over the weekend. Once snow ...

Coca-Cola is returning to Indianapolis Motor Speedway under a new multiyear partnership announced by Coca-Cola Consolidated, restoring the brand’s presence at one of the most iconic venues in ...

Costco has reversed its long-standing beverage partnership, restoring Coca-Cola products to all 921 global food courts by ...

When Tasting Table recently ranked five diet colas other than Coke and Pepsi, we discovered that there was one vintage soda ...

PepsiCo has shared plans to cut about 20% of its snacks, sodas, and other products in order to appease an activist investor.

New health data are putting sugary drinks, and their affordability, back in the spotlight.