For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes people remember your brand when the game is ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the ...

Beth Skwarecki is Lifehacker’s Senior Health Editor, and holds certifications as a personal trainer and weightlifting coach. She has been writing about health for over 10 years. January 22, 2026 Add ...

Health Secretary Robert F. Kennedy Jr. dunked on President Donald Trump’s appetite for McDonald’s, candy, and a near-constant Diet Coke in a candid trashing of the president’s diet as he touted ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms. Imagine, if you dare, another version of our world ...

CLEVELAND, Ohio – The crack of a can and that fizzy first sip that makes your mouth swoon. Diet Coke is having a moment. And Gen Z is calling the experience a “fridge cigarette,” comparing the hit of ...

Calling all Diet Coke fans! This one’s for you! Owala’s is dropping a retro Diet Coke Collection of drinkware, and there’s nothing quite as refreshing. These throwback Owala water bottles and tumblers ...

If you’ve spent any time on TikTok lately, you know the internet is practically frothing over Target’s soon-to-launch Diet Coke apparel and accessories collection. The gray fleece hoodie featuring a ...

Lindsey DeSoto, RD, is a nutrition writer, medical reviewer, and registered dietitian who helps clients improve their diet for health-related reasons. Her writing covers a variety of topics, including ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...