Chief Marketer

Consumers Are Divided Over this Dr Pepper-Inspired Sausage – And that’s the Point

In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and ...
Marketing Dive

How Coca-Cola embraces a challenger mindset to market Mr. Pibb

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.
Food Processing

Hershey Unifies Sweet, Salty and Protein Products Under ‘One Hershey’ Operating Model

Seven months into the job as CEO, Kirk Tanner is bringing together the company’s sweet, salty and protein brand portfolios under a unified U.S. commercial operating model called ONE Hershey. That will ...

‘A Sweetness From Nowhere’ Is an Experimental Hybrid About Transphobia, Healing and “Darkness as Nourishment” (Exclusive CPH:DOX Trailer)

Swedish artist Ester Bergsmark merges art forms, an approach for which she has developed a reputation: "This film is about ...
Family Destinations Guide

You’ll Want To Visit This Offbeat Soft Drink Museum Hiding In Texas

Visit the museum’s website or Facebook page for current information about hours, admission, and special events or exhibits.
Milwaukee Journal Sentinel

Do Dr Pepper sausages fizz? Nope, but they might still wow you.

SHEBOYGAN FALLS – Johnsonville's Dr Pepper-inspired sausages may cause a stir among brat lovers as they begin trying the new product nationwide, but the company is confident it will spark some buzz at ...