Recent academic studies define brain rot as a state of reduced cognitive performance, poor concentration and mental fatigue caused by overconsuming low-quality, short-form digital content like TikTok, ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Is Gen Z finally logging off? Over the past few ...

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UCSB scientists discovered that watching just seven minutes can open your mind and enhance creativity. By Steven Zeitchik Senior Editor, Technology and Politics When Jonathan Schooler and Madeleine ...

If you’ve spent much time on TikTok recently, you may have noticed a strange new type of AI brain rot taking over: fruit dramas. These AI-generated short dramas feature odd-looking anthropomorphic ...

Apple launched an unconventional TikTok marketing campaign featuring 12 bizarre “brain rot” videos to promote the new MacBook Neo, including content like limes FaceTiming lemons and blushing Apple ...

If you don’t know the term “brain rot” by now, congratulations! You probably don’t have it. It’s slang to describe the idea that being “very online” is harming our brains. It also describes the ...

Medical education is once again in the midst of a technological inflection point. Large language models (LLMs) can now pass licensing-style exams, draft clinical notes, simulate patients, and tutor ...

Short-form video is dominant on social media, and so many of us are constantly scrolling as our algorithm feeds us entertaining clips. So is it causing “brain rot?” This internet slang term has been ...

A few months ago, I was scrolling through TikTok when I came across a video that stopped me in my tracks. It starred an animated frog, dressed in a wizard hat, robe, and pink nail polish, superimposed ...

You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. Subscribe to read this story ...