Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Americans love American football as much as they love to laugh, and advertisers have noticed. This is why the funniest ads ...

Most of the commercials airing during this year’s Super Bowl are going for laughs, with advertisers betting that America ...

• Uber Eats and Instacart took similar tacks, brings out a multitude of products and characters all in the name of showing ...

With their pointless cameos and insipid concepts, Super Bowl ads are a uniquely boring part of modern American life.

In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a ...

Data shows there was an increase in female representation in this year’s Big Game ads, but representation of people with ...

XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game a ...

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again.Veteran advertisers are using tried-and-true tactics like ...

The analysis revealed that humor was present in 85% of Super Bowl ads (up from 71% in 2023), while celebrity appearances dropped to 54% (down from 77%), as brands prioritized storytelling and ...

Many companies put their ads online ahead of the game, but some held out to maintain an element of surprise. Humor dominates in the ads released so far. Four old ladies go on a joy ride with ...