From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

Field medical education before launch is linked to greater launch success, improving treatment adoption by up to 50%. New ...

The City of Maple Ridge's new "Bold by Nature" branding initiative has earned it recognition.

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

Establishing a clear purpose, defined objectives and a unified strategy is essential for navigating diverse markets.

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should ...

By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

INTRODUCING SEVERAL IMPORTANT WAYS THEY WILL ADVANCE TOURISM, LIKE UPPING THEIR MARKETING GAME AND HOW THEY WILL ... I’M JOSS Discover the Palm Beaches is implementing new strategies to boost the ...

L&L Hawaiian Barbecue announced the appointment of Kyler Kokubun as Director of Franchisee Communications. In this role, ...

The brand's plan involves expanding into metro cities and tier-II and tier-III cities, capitalising on rapid urbanisation and ...