The Ad Industry Isn’t Dying—It’s Killing Itself
Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...
RAGs To Riches: How Retrieval-Augmented Generation Is Changing Advertising
Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...
8 advertising trends that can elevate your business
Industry leaders discuss the latest initiatives to drive a company's success in today's competitive marketplace.
‘Lovebombing’: Expert says brands aren’t just marketing. They’re priming you to be in a cult
As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...
The Streamable on MSN18h
Advertising on women's sports has skyrocketed as ratings climb
Advertisers are following audiences to women’s sports broadcasts, and are seeing profitable results doing so. Despite the consternation generated by women’s sports in some dark corners of the internet ...
Retail TouchPoints19h
Ahold Delhaize Introduces In-Store Advertising Across its 5 Grocery Banners
AD Retail Media, the retail media arm of East Coast grocery retail group Ahold Delhaize USA, is enhancing the way shoppers ...
Out of Home Advertising Revenue Surpasses $9 Billion, Highest Revenue Volume to Date
Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...