In the cutthroat world of app marketing, where user acquisition costs spiral and regulatory compliance can derail entire campaigns, one fundamental shift is quietly revolutionizing how successful ...

By Bernard Kelvin CLIVE “A small shift in price can cause a big shift in perception — that’s smart marketing.” — Bernard ...

In Philadelphia, the leading causes of death are heart disease, cancer, and unintentional drug overdose. While some of these deaths are caused by things out of our control — like genetics — many are ...

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Q&A with Elaine De Lude, vice president at LIVEbe Communities, on marketing multifamily properties on a budget.

I’m a health communication expert and public health researcher at Temple University in North Philadelphia. I began working in public health in the late 1980s at the beginning of the HIV/AIDS epidemic, ...

The veteran film exec behind releases for 'Rain Man,' 'The Omen' and 'Dances With Wolves' helped make early market research ...

Infosys Aster™marketing suite and Adobe launch joint offering to enable global brands and marketers to unify customer experience at scale, personalize content to catalyze growth and streamline ...

Tension: Generative-AI feeds, social commerce checkouts, and algorithmic “For You” pages evolve faster than quarterly ...