Ad Age's State of the Modern Marketer survey reveals what ad and marketing professionals have to say about key job skills, AI, annoying tasks and overhyped industry trends.

Jed Baker, founder and CEO of Starglow Media, explores how Generation Alpha is reshaping household purchasing power, and what ...

Roadside marketing and posters, which have divided opinion, will be the topic of a feedback campaign aimed at moving the ...

Discover how vibe marketing blends AI and creativity to automate workflows, personalize engagement, and redefine modern ...

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

Rotana Signs, the exclusive representative of the alliance between Modern Advertising Co. and Rotana Media Services announced ...

Participation isn’t a marketing trend; it’s hardwired into our neurochemistry and psychology. It satisfies core human needs ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Forget turbocharged chatbots and rapidly written PR blurb—the most disruptive wave of Generative AI is coming out of China, and it’s set to overhaul marketing as we know it. At a basic level, GenAI ...