When your reporting focuses on impressions instead of revenue, when your campaigns prioritise virality over lead quality, ...

The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’ Industry leaders talk strategies, challenges and AI-powered opportunities at Variety Entertainment Marketing ...

It’s the riddle of modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign.

Discover how vibe marketing blends AI and creativity to automate workflows, personalize engagement, and redefine modern ...

Rotana Signs, the exclusive representative of the alliance between Modern Advertising Co. and Rotana Media Services announced ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital marketing. Combining creativity with organization, bold ideas with structured ...

OAAA’s Agency Council will provide industry guidance on emerging media trends, investment and planning strategies, and ...

Marketing: In India's dynamic market, brands must embody the 'Ashwagaja' mindset, blending agility with enduring wisdom.

It’s the riddle of modern entertainment marketing: how to be at once comprehensive and bespoke, balancing two seemingly irreconcilable impulses within the same campaign.