While consumer sentiment is not predicted to improve substantially, NRF said it has continued to diverge from spending behaviour.

"While the geopolitical environment and ongoing trade policy challenges warrant close attention, we remain optimistic that the underlying fundamentals of the U.S. economy ...

The 2026 sales forecast exceeds the 3.6% average annual sales growth over the past 10 years, excluding the pandemic period from 2020 to 2022.

The National Retail Federation (NRF) predicts that U.S. retail sales will increase 4.4% in 2026, reaching a total of $5.6 ...

The National Retail Federation forecasts a 4.4% increase in retail sales for 2026, driven by consumer resilience despite economic challenges, while cautioning about the impact of the Iran conflict.

Retail has undergone a significant transformation, but there’s more change to come in the next year and beyond. The National Retail Federation’s (NRF) 2026 Big Show—which wrapped up in January—once ...

CNBC's Melissa Repko reports on news regarding the SCOTUS decision on Trump's tariff agenda. Got a confidential news tip? We want to hear from you. Sign up for free newsletters and get more CNBC ...

The National Retail Federation issued a statement in response to the Supreme Court’s ruling regarding the Trump administration’s use of the International Emergency Economic Powers Act to impose ...

A talking robot, Labubu, and Gary Vaynerchuk walk into a convention center... No, it’s not the start of a joke, but a peek at the show floor during NRF 2026: Retail’s Big Show. The trade show, which ...

Matt is an associate editorial director and award-winning content creation leader. He is a regular contributor to the CDW Tech Magazines and frequently writes about data analytics, software, storage ...