As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

This story originally appeared in the January/February edition of Vermont Country Magazine. Look for complete coverage of the ...

The National Hockey League has unveiled the full lineup of interactive experiences for the Feb. 1, 2026, Navy Federal Credit ...

From PepsiCo’s zero-sugar push to tariffs hitting EU dairy, this edition examines China’s consumer trends, trade moves and ...

Following its claims to have emerged as the better-tasting zero-sugar cola in the US, PepsiCo is now targeting younger and ...

The 2026 Navy Federal Credit Union NHL Stadium Series outdoor game will feature the Tampa Bay Lightning and Boston Bruins on ...

PURCHASE, N.Y., Dec. 3, 2025 /PRNewswire/ -- 50 years ago, PEPSI ® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting ...