Few marketing campaigns have proven as disastrous as Pepsi's 1992 scandal involving the number 349, which led to significant ...

Coca-Cola (KO) returned +140.27% over 10 years and +13.44% over 1 year with Zero Sugar volume up 14%. PepsiCo (PEP) returned +120.04% over 10 years and +9.98% over 1 year with a $1.993B Rockstar write ...

There’s a reason Bill Simmons is called “The Podfather.” The Ringer founder and host of The Bill Simmons Podcast has a knack for commerce. Back in 2020, Simmons sold his upstart media company to ...

Pepsi has officially launched a new drink that seems to be tapping into a trending consumer preference for healthier beverages, bringing a prebiotic cola to American stores. In an announcement on ...

The new Pepsi Prebiotic Cola is designed to balance flavor with functional ingredients. Each 12-ounce can contains 5 grams of sugar, 3 grams of fiber from added prebiotics, and no artificial ...

Pepsi is officially entering the functional soda space with the nationwide launch of Pepsi Prebiotic Cola. A new line aimed at health-conscious consumers looking for a lighter alternative to ...

Following its sold-out limited release last year, Pepsi Prebiotic Cola is now available nationwide – delivering the great "Unbelievably Pepsi" taste with no artificial sweeteners, just 30 calories, ...

PepsiCo, under pressure to accelerate innovation and align with “make America healthy again” consumer trends, is adding Pepsi Prebiotic Cola to its permanent portfolio. The move follows a limited-time ...

Even though Pepsi hasn’t sponsored the Super Bowl Halftime Show since 2022, parent company PepsiCo has maintained a strong presence at the big game, using ads in recent years to launch a revamped ...

Developed with cult-favorite sunscreen brand Vacation, the Wild Cherry–inspired formula features hydrating and revitalizing ingredients like caffeine and hyaluronic acid. Kat is a journalist with more ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes people remember your brand when the game is ...