As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

Before Lina Khan exited the Federal Trade Commission, the agency sued Pepsi for violating the Robinson-Patman Act, which bars suppliers from price discrimination, i.e., charging retailers different ...

Order a fizzy drink in Baghdad or Beirut and chances are you’ll be served a Pepsi. Unlike anywhere else in the world, in the Middle East Pepsi has managed to trounce Coca-Cola. Its success is part ...

Cindy Crawford is one of 50 collaborators who designed pieces with Zara for the brand’s milestone 50th anniversary. For one of her chosen pieces, Crawford picked denim cutoffs—reminiscent of her 1992 ...

Coca-Cola is not a sponsor of the Super Bowl or its halftime show. In October 2025, a rumor circulated that The Coca-Cola Co. threatened to pull its sponsorship of the upcoming Super Bowl over the ...

Pepsi stock has gone practically nowhere for five years, but this activist investor believes there's a clear path for turning the ship around. But since then, Pepsi's shares have tumbled, down to $141 ...

Business: PepsiCo is one of the world's largest consumer packaged goods companies, with a portfolio of some of the most iconic brands in food and beverage. Its brands include: Lay's, Doritos, Cheetos, ...

Elliott Investment Management took a $4 billion stake in underperforming PepsiCo stock PepsiCo Inc (NASDAQ:PEP) stock was last seen up 3.6% at $153.97, after the Wall Street Journal reported that ...

Pepsi: Bob Dole Former presidential candidate and Senate majority leader Bob Dole got a lot of attention when he turned up in a 1998 ad for the then-new drug Viagra, but erectile dysfunction drugs had ...

PURCHASE, N.Y. (WTVO) — PepsiCo is joining the push to provide cola lovers with more gut-friendly fiber. The company on Monday announced its new Pepsi Prebiotic Cola, a soft drink it claims will have ...