PepsiCo India targets Gen Z with the introduction of Ahaan Panday and Aneet Padda as its new brand faces, emphasizing youth culture and pop identity for the summer 2024 campaigns.

The move fits a long-standing Pepsi playbook in India. The brand has historically linked itself with youth culture, self-expression and pop-culture visibility ...

This week, brands across categories have launched new campaigns to connect with consumers through digital and video platforms. The ads highlight product launches, creative storytelling, and celebrity ...

Betting big on Gen Z appeal, beverages major PepsiCo India has roped in Saiyaara star pair Ahaan Panday and Aneet Padda as ...

In 2023, the company featured Ranveer Singh for Pepsi, and Kiara Advani and Sidharth Malhotra as brand ambassadors for Quaker Oats ...

Known for their natural chemistry and growing popularity, the duo represents a generation that connects with culture in real time, read a PepsiCo statement.

PepsiCo India strategically enhances its bond with Gen Z by enlisting rising stars Ahaan Panday and Aneet Padda for their summer campaign. This move aligns with PepsiCo's historical presence in youth ...

PepsiCo India is embracing the vibrant spirit of Gen Z by enlisting rising stars Ahaan Panday and Aneet Padda for their summer advertising initiatives. This strategic decision underscores the brand's ...

PepsiCo India ropes in Ahaan Panday and Aneet Padda as new brand faces to connect with Gen Z. Learn more about the campaign!

PepsiCo finds itself navigating a complex landscape, championing renewable energy initiatives in one region while facing pointed questions about ethical practic ...

While seasonal demand remains critical, long summers and early rains push food and consumer goods makers to predict demand ...