Pokemon cries sound familiar until you hear them out of context. This challenge pushes recognition to the limit.

As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

Bottled in six plants across the country, the limited-run drink is part of a “glocalized” strategy to tap into Canadian pride ...

Following its claims to have emerged as the better-tasting zero-sugar cola in the US, PepsiCo is now targeting younger and ...

Pepsico launches zero-sugar beverages in limited edition Zootopia cans across China, after claiming victory over zero-sugar Coke in the 2025 Pepsi Challenge.

PURCHASE, N.Y., Dec. 3, 2025 /PRNewswire/ -- 50 years ago, PEPSI ® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting ...