As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown ...

Now that I’m an adult, with adult money and an adult fridge (and mini fridge), I dabble in carbonation as often as I want. And there are a lot of different sodas out there, with seemingly new flavors ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

The 2025 season was a turning point for the New York Giants, and at the heart of that renaissance were two dynamic rookies ...

Follow the footprint? Pepsi releases a cryptic Super Bowl 60 commercial teaser, which has plenty of fans guessing the outcome.

The National Hockey League has unveiled the full lineup of interactive experiences for the Feb. 1, 2026, Navy Federal Credit ...

PepsiCo has shared plans to cut about 20% of its snacks, sodas, and other products in order to appease an activist investor.

James Pearce Jr. has been disrespected all season long, and that didn't change during 2025 Pepsi Rookie of the Year voting.

Coca-Cola looks like better value than PepsiCo: higher margins, dividend growth potential, and 9.2% upside to fair value.

The 2026 Navy Federal Credit Union NHL Stadium Series outdoor game will feature the Tampa Bay Lightning and Boston Bruins on ...