The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...

In a world awash with enticing promises of quick riches and thrilling wins, gambling advertisements have practically become ...

The University of Nicosia’s Life Changing Ideas series presents a half-day summit exploring the psychology and science behind effective influence and persuasion in professional decision-making.

OpenAI says it trained a new AI model called GPT-4b micro with Retro Biosciences, a longevity science startup trying to extend the human lifespan by 10 years, according to the MIT Technology Review.

THE Office of the President and Cabinet in Zimbabwe has issued a statement disowning fake scholarship advertisements circulating on social media. The Presidential and National Scholarships ...

Thousands have signed a petition imploring the world's biggest advertising agency, WPP, to revoke a new rule forcing employees to attend the office four days a week. Mark Read, the chief executive ...

The ads encouraging passersby to "Visit Dallas" were highlighted in a post on X by Sallie Alcorn, Houston City Council member at-large. The IKE Smart City kiosk displayed the phrases, "Putting ...

Last year was a big year for Fairbanks Museum, highlighted by major moments in the museum’s 136-year history, but in 2025, the museum will focus on the smaller things, both literally and ...

In Windows 11, it's called Let apps show me personalized ads by using my advertising ID. A Real Handful: Hands On With Acer's 11-Inch Nitro Blaze Gaming Handheld Like What You're Reading?