NFL, Swift

How Taylor Swift turned Chiefs games into an NFL cash cow
Taylor Swift and Travis Kelce's romance has been a goldmine for the NFL, and the numbers are finally in to prove it. Since the Cruel Summer superstar started dating the Kansas City
NFL salary cap bump was bigger than expected. Fans think it’s because of Taylor Swift
The increase was larger than expected and means the cap will increase a minimum of $53 million over two years. Coincidentally, superstar singer Taylor Swift began regularly attending Chiefs games two years ago when she began dating tight end Travis Kelce.
Taylor Swift’s relationship with Travis Kelce has boosted NFL revenue by nearly $1 billion: Reports
Beyond music charts and award presentations, Taylor Swift has had a significant impact on the professional football industry.
Taylor Swift Credited For NFL's $25M Decision
Swift has attended 23 Chiefs games since Week 3 of the 2023 season and has brought in $366.7 million in total brand value for the NFL from September 2023 to January 2024 via The Economic Times. But the real spike came after the AFC championship when Swift's presence raised the league’s value by another $634.3 million - a total of $1 billion.
NFL’s Huge Salary Cap Boost Has Fans Saying the Same Thing About Taylor Swift
Taylor Swift celebrates with Travis Kelce #87 of the Kansas City Chiefs after defeating the Buffalo Bills 32-29 in the AFC Championship Game at GEHA Field at Arrowhead Stadium on January 26, 2025 in Kansas City, Missouri. / Photo by Jamie Squire/Getty Images
“It’s called the Taylor Swift effect”: Is Taylor Swift behind the increased salaries for NFL players?
The NFL has announced a significant salary cap increase for the 2025 season, estimated to be between $277.5 million and $281.5 million. This follows a
Analysis Reveals Jaw-Dropping Brand Value Taylor Swift Has Created for NFL
Brand value is the worth of a brand if it were to be sold, according to research firm Qualtrics.
Staggering Amount Of Money That Taylor Swift Has Earned The NFL Revealed In New Report
Suspicions about Taylor Swift being a business boon for the National Football League have now been confirmed, as a new report has put a number on how much
NFL salary cap skyrockets at $277.5M to $281.5M per team, Fans say 'Thank You Taylor Swift'
The NFL has given its teams a preliminary look at the 2025 salary cap, projecting it to land between $277.5 million and $281.5 million.
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‘Where Is the Engagement Ring?’: Fans Encourage Travis Kelce to Propose to Taylor Swift After He Drops $100K on Extravagent Gifts
NFL star Travis Kelce went all out for girlfriend Taylor Swift this Valentine’s Day, reportedly showering the pop star with ...
Taylor Swift Has Specific Plans for When She'll Play the Super Bowl Halftime Show
Taylor Swift doesn't want to play the Super Bowl halftime show until Travis Kelce retires and she has a specific reason why.
Super Bowl 2025: Taylor Swift arrives to big game as Travis Kelce, Chiefs take on Eagles
Since Swift began dating Chiefs tight end Travis Kelce, she has attended numerous games, including last year's Super Bowl.
Who’s in Taylor Swift’s suite at Super Bowl 2025 for Chiefs-Eagles
Find out who’s sitting next to Taylor Swift in the VIP suite at Super Bowl 2025, including Ice Spice, Donna Kelce and more ...
Taylor Swift Goes Gothic Glam and Brittany Mahomes Wears Chiefs Red as They Double Date with Their NFL Men
Taylor Swift and Brittany Mahomes took fashion inspiration from the upcoming 2025 Super Bowl for their double date night at ...