Kayak CEO Steve Hafner said Googles's LLM initiatives have essentially forced Kayak to spend more on paid ads to get ...

Some of the advertising industry’s largest players have joined forces to propose new standards for transparency in the digital auctions that increasingly dominate ad sales. These auctions determine ...

The eight-minute commercial is all about last year’s CrowdStrike issue that took down millions of Windows machines. The eight-minute commercial is all about last year’s CrowdStrike issue that took ...

Duolingo has launched Duolingo Ads, a new direct ad sales platform that gives brands access to premium inventory and custom formats featuring the app’s signature characters. Taking greater control ...

Virginia Lt. Gov. Winsome Earle-Sears’s (R) gubernatorial campaign rolled out an ad tying her Democratic opponent, Abigail Spanberger, to the fallout over leaked text messages from Democratic attorney ...

“OpenAds,” launched by The Trade Desk on Thursday, is described by the company as sort of a prebid wrapper designed to give ad buyers direct access to ad impressions from publishers. There will be one ...

FIRST ON FOX: A leading nonprofit dedicated to consumer information is launching a seven-figure ad campaign against what it is calling the "wokest insurance company" in the country. In a letter to the ...

Election season is in full swing in New York City. New Yorkers are about to be bombarded with political ads — as mayoral candidates shell out more than half a million dollars to fill the airwaves in ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and is sure he began doing so professionally in 2010 or thereabouts. If he was forced ...

Sept 25 (Reuters) - Meta (META.O), opens new tab staffers have had discussions with Alphabet's (GOOGL.O), opens new tab Google Cloud about the possibility of using its Gemini models to improve the ...

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management, and real-time attribution. Why we care. OpenAI wants to monetize free ...