Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

The Utah Mammoth brand was born out of an unprecedented level of fan engagement. The team conducted four rounds of surveys and voting, allowing fans to have a direct say in the naming and design ...

After over 850,000 fan votes and a year-long rebranding effort, the NHLs Utah franchise has officially adopted the name Utah ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds ...

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...

SALT LAKE CITY — Immediately after the Utah Hockey Club's official new team name was announced as the Utah Mammoth Wednesday morning, fans rushed to the Delta Center to get their hands on the ...

finally got a new name — the Utah Mammoth. The moniker was a fan choice, reportedly receiving over 850,000 votes from the Utah hockey faithful. The next step is to put a winning club on the ice ...

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

An initial list of 20 possible names was narrowed by fan vote last June to what the team announced as six finalists: Utah Blizzard, Utah Hockey Club (Utah HC), Utah Mammoth, Utah Outlaws ...