Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.

They throw around a stuffed Pikachu toy, lick a Jesus figurine and expose their belly buttons. Ian Hecox and Anthony Padilla were teenagers on the cusp of adulthood when the video was posted in 2005.

Prorata, which has received investment from Mail owner DMG Media and signed almost 100 publisher agreements, promises to ...

Music Ally publishes guest columns which voice the opinions of notable authors that advance specific perspectives on important issues. These are chosen at the Editorial team’s discretion and […] ...

No matter what you think of Lena Dunham, you cannot deny she is so gifted at creating characters you want to love and worlds ...

In the near future, the internet may not only be wall-to-wall little videos. Those little videos may also be filled with slop ...

This was originally published in the Artificial Intelligencer newsletter, which is issued every Wednesday. Sign up here to ...

Yahoo Sports NFL analyst Matt Harmon and writer Charles McDonald discuss what the expectations should be for the Las Vegas ...

YouTube says its July 15 monetization update won’t specifically target reaction or clips channels, but warns enforcement will ...

WWE is hosting two shows on Saturday, as Goldberg's retirement match against Gunther headlines the day, alongside NXT Great American Bash.

Dubai: A huge shift is about to hit the YouTube creator landscape. Starting July 15, 2025, YouTube is tightening its monetisation rules, explicitly targeting 'mass-produced' and 'inauthentic' content.