Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...

Steep discounts over the weekend delighted customers, but left F&B workers overwhelmed and store floors in disarray.

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Faced with a potential TikTok ban in the US, millions of users migrated to Xiaohongshu, discovering Chinese cosmetics and other products, boosting its popularity and market share.

10 Jul - Rumours are rife that Zhao Lusi has terminated the contract with her management, Galaxy Cool Entertainment (aka Yinhekuyu Media). Speculations of her departure sparked after netizens noticed ...

The J-35 was officially unveiled last year via social media posts, including the popular Douyin (TikTok), Xiaohongshu (RED), ...

China Trading Desk has developed a Five Economies Framework, a way to understand what Chinese travelers are seeking from their trips: ...

In her address, Zhiheng unpacked the value, underlying logic, and success drivers of "seeding"—a model originating organically in Xiaohongshu's vibrant community, where users share real experiences ...