On August 20, both airlines announced the launch of Atmos Rewards. By October 1, 2025, Atmos will replace both Alaska's Mileage Plan and Hawaiian's HawaiianMiles as the united loyalty program, promising new ways to earn points and elite status, along with new credit card perks.

Hawaiian airlines and Alaska airlines are combining their loyalty programs into Atmos Rewards, with HawaiianMiles members set to transition on Oct. 1 while keeping their miles and status.

Alaska Airlines is out with its long-awaited new loyalty program, Atmos Rewards, which combines the former Mileage Plan and HawaiianMiles programs.