Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

Wall Street applauded when Starbucks Corp. named Brian Niccol to head a rebound effort. Three months later, the cheers are ...

Redburn Atlantic’s Edward Lewis downgrades coffee-shop giant after new Chief Executive Brian Niccol unveils his “Back to ...

Starbucks revealed the date it will hold Red Cup Day this year: Thursday, Nov. 14, according to the popular coffee house ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

The Starbucks community has since responded to the Sharpie idea on social media, with many attempting to theorize how the ...

In early September, just days after Brian Niccol had stepped into his role as the new chief executive officer at Starbucks, ...

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

Chipotle Mexican Grill appointed Scott Boatwright as its permanent CEO, filling the role after Brian Niccol's departure to ...

Chipotle’s new chief executive is Scott Boatwright, a familiar face and name, given that he’s served as the interim CEO since ...

The customer is always right” is a credo that is often used and applies especially to consumer-facing businesses like Starbucks ...