Cracker Barrel is sticking with its new logo. But the chain is also apologizing to fans who were angered when the change was ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo.

Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with ...

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and ...

Cracker Barrel said its ‘Uncle Herschel’ character will still be a part of its branding, even if he isn’t on the sign ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

Cracker Barrel responded to the backlash of its rebrand and offered its customers a concession to keep part of the old logo. ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the ...