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Cracker Barrel's new logo is a flop

CBS News on MSN · 1h

Cracker Barrel loses almost $100 million in value after new logo release

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man leaning against a barrel,

Washington Examiner on MSN · 46m

Cracker Barrel admits it ‘could’ve done a better job’ with rebrand

Cracker Barrel responded to the backlash of its rebrand and offered its customers a concession to keep part of the old logo. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel.

Fox Business on MSN · 1h

Why the Cracker Barrel logo change triggered an 'emotional shockwave'

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and explaining why some rebrands trigger emotional reactions

1hon MSN

Cracker Barrel's changed language on famous peg game in rebrand sparks criticism

Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with ...

Cracker Barrel says it "could've done a better job" with release of new logo that angered some fans

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last ...

1hon MSN

Customers rip Cracker Barrel for lame apology over controversial rebrand: ‘Kicked Uncle Herschel to the curb’

Cracker Barrel – known for its nostalgic atmosphere and Southern fixins like chicken fried steak – ditched its telltale charm ...

Cracker Barrel vows to keep "heritage at the heart" after MAGA outrage

Cracker Barrel says it "could've done a better job" handling the rollout of its new logo, which has drawn mockery from every ...

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