Cracker Barrel is sticking with its new logo. But the chain is also apologizing to fans who were angered when the change was ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Cracker Barrel changed its iconic peg game text to be less harsh, replacing "just plain dumb" and "eg-no-ra-moose" with ...

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Cracker Barrel on Monday tried to reassure customers that its values have remained the same after receiving criticism ...

Cracker Barrel has been in the news lately, and not in the best way, after the company announced it would be changing its ...

Cracker Barrel has offered a "promise" to its guests following immense criticisms over its new logo and design. Here's what ...

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The ...

The family-dining chain’s brand updates draw online ire and boycott calls. “We know we won’t get everything right the first ...

Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew ...