Generation Z is rewriting the rulebook on American traditions, from abandoning cursive handwriting to skipping romantic prom ...

Political divisions over patriotism reach unprecedented levels as Generation Z shows markedly lower pride in being American ...

We can drive sustainable growth while mitigating risks, building a future where AI enhances—not undermines—shared goals for a ...

Trump's net rating among Gen Z voters has deteriorated sharply, falling from -23 points in May to -41 points last month.

As U.S. birth rates hit record lows, immigration and family-friendly policy shifts grow more vital to sustaining population ...

According to the study, millennials — those aged between 28 and 44 — were the most likely to booze with 83% admitting to ...

Over time, the internet's role in dating has been transformative, beginning with Match.com in 1995, later evolving with ...

"Rizz," "ick," and "aura" are all slang terms used daily by young people on the internet. Now, they're entering workplace ...

Ivan Vicente, a content creator who shared his “WW3 fit,” sees the viral TikTok trend as a way to broach bigger, weightier ...

The newest group of entrants to the workforce arrives with a healthy fear of AI, and some radically different beliefs about ...

Explore the fractured, ironic, and algorithm-driven world of Generations Z and Alpha trends of the first half of 2025 — from ...

Gen Z is set to become the highest-spending generation in history by 2030, transforming global markets with digital habits and values-driven buying choices.