Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.

GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...

While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...

The federal election campaign is forecast to lift advertising spend by around 20 per cent over the campaign period, which ...

Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...

Ankit Shard has joined The Man Company as the associate vice president (AVP) of e-commerce. Before joining The Man Company, ...

AI has changed everything. Though the ad industry has often been breathlessly excited, there’ve been gripes along the way, ...

Marketing and technology group GrowthOps, owned by Trimantium, has gone into voluntary administration, AdNews can reveal. GrowthOps formed in late 2017 as part of an eight-way merger, acquiring AJF ...

Dubai [UAE], April 1: Lytus Technologies Holdings PTV. Ltd. (OTC: LYTHF), a technology-forward platform services company, today announced its shares began trading on OTC Markets under the symbol LYTFH ...

Leah Jackson is the forward-thinking, innovative group director of commerce strategy at GroupM. In her role, Jackson ...

British agencies have traditionally found it hard to make headway in the US, spells of relatively strong performance ...