Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.

GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...

While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...

The federal election campaign is forecast to lift advertising spend by around 20 per cent over the campaign period, which ...

Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...

GroupM has come out on top of “the 2024 Australian COMvergence New Business Barometer rankings”.The announcement:GroupM has ...

The process of setting up curated PMPs for bespoke audiences and vetting what inventory gets included can be time-consuming ...

India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...

GroupM UK Chairman Mark Collins has announced retirement after being in the industry for 44 years. Collins made this ...

M, deepseek GroupM has announced an unusual partnership in the generative AI space. The holding company's data and insights ...

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and ...