Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...

The federal election campaign is forecast to lift advertising spend by around 20 per cent over the campaign period, which ...

Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.

Will the last person to leave GroupM please turn out the lights? WPP's media behemoth has lost a stream of executives ...

India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...

Read took a nearly 15% pay cut last year for failing to achieve financial targets, according to the holding company's annual report which was released this week.

While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...

The process of setting up curated PMPs for bespoke audiences and vetting what inventory gets included can be time-consuming ...

Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...

GroupM has come out on top of “the 2024 Australian COMvergence New Business Barometer rankings”.The announcement:GroupM has ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...