GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...

Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.

India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight ...

While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...

Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...

According to the ‘Sporting Nation’ report by GroupM, the sports industry, primarily driven by cricket, produced a total ...

Unilever has recently appointed Noopur Bapna as media and digital marketing lead - Ice Creams India. In this role, Noopur will be responsible for shaping the media and digital strategy for Unilever's ...

Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

Noopur Bapna has been appointed as Media and Digital Marketing Lead - Ice Creams at Unilever. She announced the news of her new role through a LinkedIn post. “I’m happy to share that I’m starting a ...

Media and advertising agencies thrive on partnerships. When they work well together, brands flourish, campaigns dazzle, and ...

This is CNBC’s live coverage of President Donald J. Trump’s announcement of new tariffs targeting U.S. trade partners on ...

The young, social media-first generation has made Hindustan Unilever draft in creators to promote its Indulekha hair oil and ...