Dubai [UAE], April 1: Lytus Technologies Holdings PTV. Ltd. (OTC: LYTHF), a technology-forward platform services company, today announced its shares began trading on OTC Markets under the symbol LYTFH ...

Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...

Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...

Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.

GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...

India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight ...

OTT platforms are revolutionizing advertising with personalized ads based on user data, transforming them into prime real ...

Wavemaker, Spark Foundry, PHD emerge as top media agencies, as per New Business Barometer for 2024 by COMvergence.

Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.

With allegations of price collusion and ad rate fixing against major media agencies, experts weigh in on the legal, financial ...

Apoorva Bapna, chief culture officer, India at WPP, has resigned from her role. Bapna has over two decades of experience ...