Indian sports economy grows to ₹16,633 crore in 2024, with cricket dominating; GroupM ESP report highlights industry trends.

While cricket remains dominant, athlete-led storytelling and Olympic momentum are driving the next chapter of India’s ...

GroupM ESP of GroupM India has launched the 12th edition of Sporting Nation. The Indian sports sponsorship industry showcased ...

GroupM secured $447 mn in new business value in 2024. OMG added $183 mn, while Publicis Media followed with $71 million in ...

Apart from endorsements, the Olympic Games Paris 2024 also fuelled the growth of emerging sports sponsorships, which rose by ...

According to the ‘Sporting Nation’ report by GroupM, the sports industry, primarily driven by cricket, produced a total ...

According to the report, from Reuters, the companies targeted included GroupM, Interpublic, Publicis and Dentsu. Antitrust ...

India's antitrust raids this week on media buying agencies followed tip-offs under a leniency scheme that reduces penalties ...

India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight ...

Unilever has recently appointed Noopur Bapna as media and digital marketing lead - Ice Creams India. In this role, Noopur will be responsible for shaping the media and digital strategy for Unilever's ...

Media and advertising agencies thrive on partnerships. When they work well together, brands flourish, campaigns dazzle, and ...

All We Imagine As Light won the coveted Best Feature Film award for its compelling storytelling and artistic brilliance ...